Lisa Knight
Freelance creative in Tokyo
I’m Lisa, freelance photographer, videographer and social media strategist in Japan.
I left my legal career in Australia to pursue photography full-time after moving to Japan. My work spans various styles and media, and I’ve held exhibitions in Kobe and Tokyo, including at Shibuya Hikarie and Hotel Indigo Tokyo Shibuya.
Since January 2022 I have been the Digital Content Director at Tokyo Weekender magazine, where I drove transformative brand growth across platforms. My role encompassed producing and directing a diverse range of editorial and advertorial content for the magazine, website, and social media channels.
I successfully grew the Instagram audience from 9,000 to 200,000+ followers, and organically expanded the Tokyo Weekender YouTube channel to 5,700 subscribers with over 1,000,000 views. This strategic growth not only amplified the brand's digital presence but also positioned it as a leading voice in Tokyo’s media landscape.
I am still working at Tokyo Weekender part-time, however I am now available for freelance work.
What do I do?
Photography
I’ve shot for hundreds of clients around Japan, including hotels and restaurants. My photography can be found within the pages of Tokyo Weekender, plus a couple of cheeky front covers. See my list of featured projects here.
Videography
Whether it’s an YouTube video, mini documentary or an elevated Instagram reel, I can create a variety of video content.
Social media management
I’ve grown Tokyo Weekender’s Instagram from 9,000 to 200,000+ followers (with a 4% engagement rate) and have grown my own account (lisaellenknight) to 140,000 followers. I’m skilled at branding, marketing and visual identity.
I also produced, shot, edited and marketed content for Tokyo Weekender’s YouTube channel, growing from 1,000 to 5,700 subscribers, garnering over 1,000,000 views in a three year period, and achieving monetisation. This was achieved with very little external resources.
Writing
I often write about culture and travel.