Liberta Perfume: Social Media Videography
I was recently invited by Liberta Perfume in Nakameguro to create social media content promoting their products and experiences. The owner, Daiki-san, is a passionate perfumer, and takes a bespoke approach to fragrance, guiding customers through a tailor-made experience to create their own one-of-a-kind perfume.
Rather than simply showing the perfumes and the space, I wanted to tell a personal story about how scent can deeply connect us with loved ones and memories, while weaving in the elements of the experience.
This project was about more than just perfume; it was about memory, love, and the invisible yet powerful ways scent shapes our lives.
Insights
The reel proved to be highly engaging. After 72 hours, it had 15,000 plays, 656 likes, 64 comments and over 100 saves. The average watch time is 11 seconds, which is above the median of 3-5 seconds. Comments received include:
This is so beautiful and it also made me tear up
This is sooo beautiful. I’m soo sensitive to smells and recreating one that hits the spot of a memory… WOW
Oh my gosh this gave me chills
Omg Lisa not me tearing up at my work desk. This is SO SO SO SPECIAL!
Lisa, this is just beautiful. Captured magnificently as always. Magical
Omg, the ending made me cry too. What a beautiful and unique tribute to your Nonno
This gave me goosebumps and made me a little emotional. What a wonderful way to remember your Nonno
I love this. Scent is so powerful. I am a fragrance mad woman and am adding this to my Japan list
It’s Saturday morning and I didn’t need to cry this hard so early in the day. So beautiful
